Resume
Arwen Wu
Downloaded CV is a concise version with less information than online profile
Profile
With 8 years of experience, I focus on brand, PR, and marketing, with hands-on experience on both the client and agency sides. I am skilled at building brand systems and go-to-market strategies from 0 to 1, and have practical experience in external PR partnerships and media collaboration, supported by solid marketing resources. I can quickly understand complex business logic and translate it into clear, communicable, and market-friendly narratives. I have led marketing projects with exposure in the tens of millions, driving simultaneous growth in leads, revenue, and brand awareness, with strong data-driven and cross-functional coordination capabilities.
Experience
- Business System Setup: Led end-to-end operations of the marketing team and built a standardized full-process system from 0 to 1, defining deliverable standards and turnaround expectations across each stage to significantly improve collaboration efficiency and delivery stability.
- Content System Governance: Built a reusable cross-industry content asset library, proposal logic templates, and standardized external messaging; established a three-level proposal review mechanism to ensure consistency and professionalism from the source, increasing first-round approval rates for core proposals by 30%+ and supporting business growth.
- Efficiency Innovation: Led AI implementation and workflow optimization by building a team-specific AI toolkit and prompt engineering framework, shortening average proposal production cycles by 5 working days while reducing repetitive labor costs.
- Internal Training: Owned team capability development and internal training, designing structured programs around proposal logic, requirement decomposition, and pitching skills; improved team professionalism and execution quality through clear role design and goal management.
- Key Enterprise Accounts: Worked directly with Hong Kong public-sector entities, public hospitals, and large institutions; led proposal strategy and English proposal writing. During tenure, managed key projects with cumulative signed value exceeding HKD 4 million, laying a strong foundation for business growth.
- Brand Asset Consolidation: Built and maintained the knowledge base, modularizing key information such as corporate introductions, feature modules, and service tiers; organized assets by content type, industry, client profile, needs, and pain points to create reusable case materials and long-term brand assets.
Education
2016.05 - 2017.11
Creative and Cultural Entrepreneurship - Leadership
2011.09 - 2015.09
Fine Arts - Traditional Chinese Painting